Video: Building a Digital Edge Strategy

A discussion between me and Erik Weaver, Global Marketing Director of Media & Entertainment to discuss interconnection oriented architecture and best-practices for building a digital edge strategy

https://www.youtube.com/watch?v=7F1vX_u0fSM&feature=youtu.be

Comments

Post a Comment

Popular posts from this blog

Apps are No Longer Apps

Image
There’s been significant debate over the last couple years about where the future of application design will land -  serverless , containers, microservices,  bots  or something completely new. The real answer - none of the above. The future of application design, and frankly the reality today, is hybrid.  Apps aren’t self-contained code anymore. Apps today are really workflows that integrate multiple components to deliver a defined customer experience, address a business need or enable a product or service capability. These workflows often involve a mobile app talking to a SaaS service, connected to an on-premise data or a legacy tool. For example, look at the architecture of  GE Predix . It’s inherently hybrid, bringing together data from on-premise resources and field locations to empowering remote workers and smart devices through the CloudFoundry microservices platform. While Predix is a platform, your use of it is what creates your hybrid app.  ...
Read more

Make addressing emerging market changes a priority for your tech-driven innovation efforts

Image
If your firm strives to be Customer Obsessed then a key focus should be on addressing emerging customer needs and challenges. Sadly, where and how they can live is rising fast as a global concern. As noted in my new Forrester report on the importance and impact of Moonshot innovations , I mentioned that part of your focus should be on emerging customer needs and issues. One of those issues that is clearly rising across the globe is climate change. As noted last week by David Randall in the Los Angeles Times , the longer, hotter summer weather patterns being experiences in LA, Houston, New York and other cities could bring the Bubonic Plague back to the largest cities in the world. This climate change is extending the breeding season of rats, squirrels and rodents and leading to their significant increase in numbers. According to rodent control consultant Bobby Corrigan, in the last 10 years this has raised their urban population by 15-20 percent. These animals increas...
Read more

Whole Foods Gives Amazon a new Digital Edge

Image
While much of the focus on Amazon’s massive acquisition of Whole Foods Markets has been on what many believe is a move into broader retail footprint and its ongoing attack on consumer margins , the reality is that this acquisition is about locality and Amazon extending its Digital Edge. First off, what is the Digital Edge? It’s a shift nearly every business is going through to better embrace its customer base where they live and how they want things. Started in the dawn of the web era, reaching a broad market of geographically dispersed customers was not well accomplished simply by being on the Internet. To deliver a strong customer experience you needed to get your content as close to your customer as possible, as quickly as possible. And this was only achieved, at the time, via a content delivery network, like Akamai. As we shifted to mobile applications and continue to shift to more real-time interactions with clients, caching static content at the edge isn’t good en...
Read more